Based out of Raipur, building skincare from first principles.

Where it started

The women we know leave home at eight and get back at eight. Metro, autos, site visits, client cabins, a rooftop after work. Their morning and night routines are covered. The ten hours in between aren’t.

Every sunscreen on the shelf says “reapply every two hours”, and almost nobody does. We don’t think that’s a discipline problem. It’s a design problem. So we started where her day actually happens: in her bag.

want, not should.